Synamedia DRM, watermarking gain ChinaDRM Lab certification | Security | News | Rapid TV News
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In a huge boost for its ambitions in the region and the country in particular, video software provider Synamedia has had its Rapid Watermark solution and VideoGuard DRM offering certified by the ChinaDRM Lab.
Synamedia 4Sep2018
Synamedia’s Watermark solution is designed to give service providers real-time data and insight to disrupt the redistribution of premium content without impacting the viewing experience. By providing a robust response to advanced collusion attacks with real-time control from the headend, Synamedia believes that it is a highly effective anti-piracy solution.

The certification comes at a time of booming demand for premium OTT content from Chinese consumers and intense competition for eyeballs. China’s service providers are looking to accelerate their investment in premium offerings such as live sports and early release content, and especially those in those in 4K/Ultra HD, to keep customers loyal and remain competitive. Synamedia says that the new certification means that China’s service providers can now join leading counterparts across the globe in protecting their premium video revenue streams from threats by offering sophisticated security solutions to protect and disrupt linear and streamed content.

“Rampant piracy of both VOD and live content streams is the scourge of our times,” noted Sue Couto, senior vice president and general manager, Asia Pacific, Synamedia.

“The certification of our Rapid Watermark and DRM solutions by the ChinaDRM Lab comes at a great time for China’s service providers, who can now turn to us as the global leader in video security solutions to combat these ever-changing threats. Faced with the need to continually accelerate their investment in premium content to attract and retain subscribers in a fiercely competitive market, the need to safeguard revenues has never been more important.”