MWC 2019: mobile video sees +50% growth with 5G set to add further spike | Mobile | News | Rapid TV News
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Research from mobile data traffic management solutions provider Openwave Mobility has found that over the past five years, video on mobile networks has grown on average 50-60% with more than twice this in key developing markets.

openwave 27Feb2019The research, the third edition of the company’s Mobile Video Index (MVI), surveyed live data from over 30 mobile operators globally, examining mobile data traffic patterns. It also featured insight from the Mobile Video Industry Council, an industry group that includes BT, EE, Deutsche Telekom, Telefónica, MTS, Telus, KPN, Orange and Vodafone.

The fundamental nature of the mobile industry sees highly irregular usage patterns. One of the largest operators in the world has a ratio of peak to average traffic of over three times, while another operator sees 80% of the day’s traffic in just two hours. This said Openwave strains the radio access network (RAN) to the limit and impacts subscriber quality of experience (QoE).

A standout finding in the report is that traffic volumes with high resolution videos will grow exponentially with 5G, and forecasts from the Mobile Video Industry Council show that 90% of 5G traffic will be video. In such an environment, Openwave said QoE becomes a delicate balancing act for operators that have to juggle video picture quality with video delivery quality. The MVI also reported on the unique perspective of 5G’s video capabilities from two major OTT organisations, Hulu and BT Sport outlining how 5G provides the capability for completely new premium video services over mobile.

The report also highlighted the strategies in play to build OTT partnerships using premium video and advertising, as all ecosystem players fight to be at the heart of the new mobile video ecosystem. “Operators have invested billions in 5G, but it is not the panacea that some think it is,” said Openwave mobility CTO and head of engineering Matt Halligan commenting on findings from the MVI.

5G will open the door to even more competition – from new categories of players – and the promise of low latency means augmented reality and virtual reality services will be high on the menu for subscribers. QoE is already hard to manage, and immersive video services are 33x more data intensive than 480p video. So, unless operators have a robust strategy to differentiate their service, they could be sleepwalking into a 5G nightmare.”