ATEME joins Phoenix test bed for ATSC 3.0 | Broadcast | News | Rapid TV News
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Pearl TV has selected ATEME to provide ATSC 3.0 field research for the Phoenix Model Market, which is a test bed for next-generation TV services.

atsc 27 feb 20181Using ATEME’s software-based TITAN solution, Pearl TV is testing multi-channel HEVC encoding for ATSC 3.0 including advanced features such as 4K, HDR video, immersive audio, digital rights management, next-generation emergency alerting, Scalable High Efficiency Video Coding (SHVC) and digital ad insertion.

“Next-generation TV gives broadcasters incredible flexibility to deliver content both over-the-air and over-the-top, all in the common IP language of the Internet,” said Pearl TV MD Anne Schelle. “In Phoenix, we are working to demonstrate how broadcasters can work together to take full advantage of the ATSC 3.0 broadcast standard and also implement new services that will appeal to viewers.”

"ATEME is committed to the ATSC broadcast industry,” said Walid El Hamri, VP, Solutions and Business Development at the company. “We support several ATSC 3.0 field trials. Our solutions enable broadcasters to reap immediate ATSC 1.0 gains and utilise technology that does not need to be repurchased for the exciting ATSC 3.0 future.”