Viacom18 brings Rishtey channels under Colors umbrella | Broadcast | News | Rapid TV News
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Indian TV network Viacom18 is re-naming its Hindi film channel Rishtey Cineplex and Hindi general entertainment channel Rishtey, to join its successful Colors brand.

Colors logo 26 February 2019From 1 March, the pay-TV channels will be known as Colors Cineplex and Colors Rishtey respectively.

To increase its audience share, Colors Cineplex has acquired highly anticipated new films such as Brahmastra, Student of the Year 2, RAW, Drive, The Body, Thackeray, and Fraud Saiyaan. Its programming also includes Hindi dubbed version of regional films like Mani Ratnam’s Chekka Chivantha Vaanam (Tamil), Kadaikutty Singam (Tamil), Kavacham (Telugu), Junga (Tamil), Charlie Chaplin (Tamil), and Seetharam Kalyana (Kannada).

Colors Rishtey will showcase recent and popular shows from Colors’ content library, such as Naagin Season3, Dance Deewane, Bigg Boss, Madhubala, Navrangi Re! and Hum Saaf Saaf Hai.

“The idea is to expand the aegis of brand Colors and strengthen Viacom18’s Hindi mass entertainment portfolio drawing in more synergies. Colors has established itself as a household brand in just a decade and it was a logical move to consolidate the mass entertainment channels under its iconic clout,” said Nina Elavia Jaipuria, head – Hindi Mass Entertainment & Kids TV Network, Viacom18.

“The new identity of the channels with golden hues and the archetype petal will convey the continuing evolution and growth of our business while also fortifying our bond with the viewers of the Colors Family. So far, the trend and consumption on both the channels have been extremely encouraging and now with the scaled-up movie library along with its premium positioning, we are confident of breaking new ground,” she added.

The movie library includes popular titles such as Padmaavat, Bajirao Mastani, Andhadhun, Kabhi Khushi Kabhie Gham, Kuch Kuch Hota Hai, Ae Dil Hai Mushkil, Om Shanti Om, Main Hoon Na, Badrinath Ki Dulhania, and Gabbar is Back.

As well as Hindi movies and South Indian dubbed content, Colors Cineplex will offer a gossip section called Teetar mausi and Dialoguebaazi, where popular dialogues from various films will be mashed up using animated kinetic typography.