Carson Entertainment adopts Veritone for Tonight Show licensing | Infrastructure | News | Rapid TV News
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The Carson Entertainment Group (CEG) plans to use Veritone's digital asset portal, Digital Media Hub, to archive and licence clips from the Johnny Carson Show's 30-year history.
carson 20 feb 2019
Veritone added Digital Media Hub to its product offerings through its acquisition of Wazee Digital in August 2018.

CEG is the television licensing company established by Johnny Carson in 1981 to control the rights to The Tonight Show Starring Johnny Carson. The entire Carson library of television episodes from 1962 through 1992 — 3,900 hours of programming — has been catalogued, transcribed, and synched to timecodes for licencing through CEG. Digital Media Hub will provide an online, searchable platform for licencing and distributing these assets through the cloud to anyone with permission.

"We have 30 years of late-night television in our library, and after being off the air for 26 years now, there's still a tremendous amount of demand for it, especially from the broadcast industry. As the industry evolves, we must evolve too," said Jeff Sotzing, president, CEG. "Digital Media Hub takes large television and film libraries and makes them accessible — and will bring our company's licencing operation into the here-and-now. The new platform will not only be great for our customers, but it will also make our business more visible and easier to find, which in turn will generate more sales."

At CEG, Digital Media Hub will replace a 10-year-old online licencing platform. With Digital Media Hub, licensed customers will be able to access the site, search and watch clips, make selections, and request pricing, all from a mobile device or the desktop.

"Being able to search a transcript of each show and find something very quickly is a major benefit of this search engine," Sotzing said. "For example, if a client is doing a story about Michael Jackson, they can not only find the segments of the show that Michael Jackson performed on, but also go into the transcript and find out what people said about him during the show. For producers and researchers, that's an invaluable tool."