In a further expansion of its use of programmatic advertising technology, cross-device advertising solution company engage:BDR has integrated FreeWheel’s ad management capability in to its platform.
engage:BDR says that the integration will fundamentally help expand its reach into the TV and video ecosystem, drive ad exchanges and incrementally grow revenue. Moreover, it sees FreeWheel as filling what it believes is a ‘significant’ void in the engage:BDR’s supply chain and brings the company closer to connected TV, OTT and linear TV inventory, and the marketers who are looking for it.The company expects its new partnership with FreeWheelwith FreeWheel to bring new, top-tier TV network supply and reach across digital screens, enabling access to premium digital TV publishers with a heavy footprint in Asia Pacific and European regions.
By working to optimise ad monetisation, engage:BDR is confident that it can improve its presence and ultimately contribute to incremental growth in revenue, gross profit and net profit contribution.