In a further expansion of its use of programmatic advertising technology, cross-device advertising solution company engage:BDR has integrated FreeWheel’s ad management capability in to its platform.

The company expects its new partnership with FreeWheelwith FreeWheel to bring new, top-tier TV network supply and reach across digital screens, enabling access to premium digital TV publishers with a heavy footprint in Asia Pacific and European regions.
By working to optimise ad monetisation, engage:BDR is confident that it can improve its presence and ultimately contribute to incremental growth in revenue, gross profit and net profit contribution.