SPI/FilmBox boosts on-air promotion, channel branding | Major Businesses | Business
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As part of its latest growth expansion plan, SPI International/FilmBox has appointed Martin Cappelletti as its new on-air promotion and channel branding senior consultant.

SPI cappelletti 15Feb2019Cappelletti founded and worked at Halia Entertainment, a company that supported local and global broadcast companies looking to expand their business or were trying to respond to the changing TV and film viewing habits of their customer base. He has also held senior-level positions at Linea-64 Studios, FOX International Channels EMEA and Fish Blowing Bubbles, Germany and most recently served as chief creative officer at AquiMedia Japan, where he was responsible for on-air promotion, original production and channel strategy for the JELLY JAMM Kids Channel.

“We are delighted to welcome Martin to SPI’s new on-air promotion and channel branding project,” commented SPI International CEO Berk Uziyel. “Martin’s extensive media and entertainment industry expertise will play a key role in strengthening SPI’s corporate growth plan and leadership role in our industry.

“We are excited to have Martin join our team. His promotion and branding experience will improve our film and thematic channels and grow our audience”, added SPI chief marketing officer Haymi Behar. “Martin will be instrumental in developing more attractive content and increase SPI/ FilmBox’s global reach.”