Nickelodeon goes multicultural with 2019 content plan | Programming | News | Rapid TV News
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Nickelodeon has taken the wraps off of a new content slate that will see beloved SpongeBob Squarepants characters spin off into their own series.

SpongeBob 15Feb2019It has also been designed around multiculturalism; bringing in talent kids love from other platforms and formats; and opening up its demo to capture kid and parent co-viewing.

Nickelodeon’s new slate includes a foundation of original franchises like SpongeBob SquarePants, Teenage Mutant Ninja Turtles and PAW Patrol, and new, acquired properties into its ecosystem. The content plans were put into development in October and will begin to debut on Nick’s platforms this summer.

“We have a laser focus on who kids are today, and what they want, so we are making a wider variety of shows and series for them, and we’re working with brand-new kinds of talent and producers,” said Nickelodeon president Brian Robbins. “We have a new creative team in place and a renewed energy that we’re harnessing to bring the buzz back to Nick.”

Nick’s new direction was developed against the network’s research insights into today’s kids, who are the most diverse generation ever, with the fastest growing segment being Hispanics. They also cite shared experiences with their parents and family as their top priority; and are in near-total control of their entertainment choices, enabled by any one of the 12 connected devices found in today’s average US household.

“Kids today are their own programmers, so we have been working very fast to transfer our expertise as television content makers to all the new places and platforms kids are going to,” said Robbins. “Our vision for a new Nickelodeon is to fill up every screen, of every size, to make an impact on as many consumers as we can and to be at the forefront of conversation for today’s kids and families.”

Highlights of the new slate include: the return of Nick’s iconic All That sketch-comedy series, showcasing a whole new set of kids alongside members of the original cast, with Kenan Thompson serving as an executive producer; a reimagined version of Are You Smarter Than A 5th Grader, hosted by John Cena; an all-new unboxing adventure series starring Ryan of Ryan ToysReview, entitled Ryan’s Mystery Playdate; America’s Most Musical Family (working title), a nationwide search and competition to crown the next big family musical act; The Casagrandes, the animated spinoff from The Loud House, featuring a multigenerational Mexican-American family; an untitled scripted, music-based series set in a boarding school for the performing arts, produced by Simon Fuller and OneRepublic’s Ryan Tedder, and featuring original songs and performances in every episode; and ideas in development to spin off the characters from SpongeBob SquarePants into their own stand-alone series, specials and feature-length movies.

“Everything we’re making will have different formats, for all platforms , so we can travel the audience back and forth from one to the other, while being home base for all the shows, the biggest franchises, the characters and talent they love,” Robbins said.