BARC India suspends public TV ratings service | Ratings/Measurement | News | Rapid TV News
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India’s TV audience measurement council has suspended its data sharing service to the public while the country implements its new regulatory framework for the broadcasting sector.

BARC India logo 27 Dec 2018The Broadcasters Audience Research Council (BARC) India, which publishes weekly its highest rated programmes and channels across different languages and genres, said it will cease doing so from week six.

“In the light of the implementation of TRAI’s new tariff order and on ground changes, BARC India’s viewership will be released only to its subscribers until further notice,” the council said.

The new regulatory framework, which allows consumers to choose pay-TV channels or packages of their choice, may cause changes in the distribution of TV channels across India. The tariff order, by the Telecom Regulatory Authority of India, must be implemented by broadcasters by 31 March 2019.Once implemented, the penetration of TV channels should become clearer.

BARC India’s decision to suspend its public service follows an advisory by Indian Society of Advertisers (ISA) asking its members to wait until the tariff order has been adopted before using BARC data for media planning and buying.

ISA believes it will take at least six weeks to assess the stability of TV viewing figures after the implementation of the new framework.

BARC India has not indicated when its TV ratings service will resume.