Yahlive extends CNN partnership | Satellite | News | Rapid TV News
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Continuing the channel’s broadcasts across the MENA and South West Asia markets, Turner Broadcasting Systems flagship news outlet CNN has renewed its carriage deal with UAE-based satellite broadcaster Yahlive.

CNNThe extension of the partnership enables CNN to reach its audience base across South West Asia and the Middle East via Yahlive’s East beam at 52.5 degrees East. Yahlive adds that with its established strong presence, serving Farsi-speaking, Kurdish and Afghan communities, CNN will continue to reach a precisely defined audience with world-class content in the best possible signal quality.

Yahlive beams over 260 channels in more than six languages across its footprint and claims to service more than 62 million viewers in the Farsi-speaking communities, representing 100% growth in Farsi viewership over a period of two years.

Commenting on CNN’s value in Yahlive’s portfolio of channels, Yahlive COO Ammar Baranbo said: “As a global leader in news and entertainment, CNN is an integral part of our growing portfolio of channels. Over the last few years, CNN’s world-class content has enabled us to develop deep and long-lasting relationships with the communities we serve. Since our original partnership, CNN has broadened its reach with Yahlive’s best-in-class technology and strong satellite footprint. We are delighted to continue to offer CNN as part of our rich variety of free-to-air channels, in line with our commitment to deliver a wealth of carefully-considered content for a precisely defined audience.”