Smart TV to lead digital voice assistant growth in 2019 | Media Analysis | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
A new study from Juniper Research has found that there will be an explosion in the deployment of digital voice assistants by 2023, totalling eight billion and up from an estimated 2.5 billion at the end of 2018.
sony googleassistant 20June2018
The Digital Voice Assistants: Platforms, Revenues & Opportunities 2019-2023 report found that while smartphone assistants will be the largest platform by volume thanks to Google Assistant and Siri, Juniper’s new research found that the fastest growing voice assistant categories over the next five years will be smart TVs which are projected for 121.3% CAGR, followed by smart speakers (41.3%) and wearables (40.2%).
Juniper noted that in these categories, Amazon’s Alexa has already established itself as the leader; setting the pace for the market. In addition, it believes that Chinese companies will make inroads internationally in the future.

The new research also notes that as demand for multi-platform assistants increases, standalone apps, made by independent vendors for smartphones and tablets, will decline. Juniper expects revenues from these apps to begin to fall in key markets from 2022. The big exception in the research was China where companies like WeChat and Alibaba provide app-based offerings alongside speakers that are not part of an operating system. This would mean that China will have 78% of voice assistant apps installed globally in the next five years.

“We expect the majority of voice commerce to be digital purchases, until digital assistants offer truly seamless cross-platform experiences” remarked The Digital Voice Assistants: Platforms, Revenues & Opportunities 2019-2023 research author James Moar. “Connected TVs and smart displays are vital here, as they can provide a visual context that is lacking in smart speakers.”