Possessed to open production base in Manchester | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
ITV Studios label Possessed is setting up a regional base in Manchester’s MediaCityUK with The Switch, a brand-new commission for ITV, the first show to be produced from there.

possessed carolineroberts 11Feb2019The new Man Possessed facility will be headed up by former BBC Commissioner Caroline Roberts-Cherry (pictured left), the creative director of Saffron Cherry, the multi-genre production company she established in 2013, which is also based in Manchester. In her capacity as a freelance executive producer, Roberts-Cherry has already worked with Possessed, having overseen three series of the label’s ITV daytime quiz show, Cash Trapped.

The Switch is a new quiz show for ITV daytime, fronted by Sanjeev Bhaskar in his first quiz show hosting role. Fast, funny and play-along, the show has more questions than any other ITV quiz show. During the quiz, all players can accumulate big cash totals by answering super quickfire ‘easy money’ questions. However, in order to take home that cash, they must survive The Switch, a series of three super hard multiple-choice questions that each have only one incorrect choice. Whichever player selects the single wrong answer is switched out of play and must hope one of the others makes a mistake and switches places with them. Whoever is switched out at the end of the round instantly leaves empty-handed, even if they have the most cash. This means the opportunity to win and go home with your money is up for grabs right up until the very last question in every game.

As well as 5 Gold Rings and Cash Trapped, Possessed’s slate also includes the recent BBC One commission, Catchpoint, a physical quiz show set for Saturday teatime co-produced with fellow ITV Studios label, 12 Yard, and hosted by Paddy McGuinness. The opening of Man Possessed follows the recent announcements that Adam MacDonald and Lesley Davies have joined the label as Chair and Head of Production respectively, and that popular primetime ITV quiz show, 5 Gold Rings, has been recommissioned for two more series.

“We cannot wait to create more opportunities for regional commissions and The Switch is the perfect show to launch Man Possessed,” commented Possessed managing director and founder Glenn Hugill. “It's fast, genuinely funny and incredibly tense in equal measure, with Sanjeev proving an absolute revelation as host. Plus, you never know who is going to win until the last question, every single time. Caroline has the Possessed gene. She is a peerless programme maker and is another outstanding addition to our exceptional team.”