Viu teams with Workpoint for Thai original | Deals | News | Rapid TV News
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PCCW’s over-the-top (OTT) platform Viu has partnered Thai content creator Workpoint Entertainment for an original called HOH Family.

VIU logo 11 Feb 19The drama, produced in Thailand, stars teen celebrities Gao Jirayu and Pan Pan. It will be available to Viu users in Asia and the Middle East from 12 February.

The series’ name derives from Hoh, a curry dish from northern Thailand comprising a wide variety of ingredients - much like the range of characters jn the show. The story centres on four paternal half siblings from different parts of the world living under the same roof.

A total of 15 episodes will be released at the rate of one episode per week.

“The average daily video viewing time per Viu-er in Asia is 108 minutes, while Thai people spend an average of 243 minutes per day watching online videos. Thailand holds huge potential as one of Viu’s fastest-growing markets and requires premium content to suit viewer tastes,” said Helen Sou, senior vice president of Digital Media, Viu.

“This is the first Viu Original dramadrama in Thailand. We and Workpoint have a common vision of presenting premium content that appeals to our disce rning audiences. Viu now serves 16 markets and is proud to provide our highly-engaged Viu-ers worldwide with compelling Thai content. We are also committed to investing in the local creative industry and promoting Thailand’s vibrant entertainment community by taking Thailand- based productions to other regions as part of the diversity of content we offer throughout Asia.”

Chalakorn Panyashom, chief operating officer of Workpoint Group said: “This collaboration marks Workpoint’s first collaboration with a regional OTT platform. We are excited to be making a strategic move with Viu, which enables us to reach out to more than 20 million highly-engaged active users, and to be expanding our viewership at an accelerated rate as we take our productions to screens throughout the region”.

In addition to the HOH Family coproduction, Viu is to provide users with more than 1,500 new drama and variety show episodes from Workpoint’s 2019 content portfolio.

Workpoint ranks among Thailand’s top-five digital TV channels, according to TV Digital Watch.