Rainshine reveals stake in Kinsane Entertainment | Major Businesses | Business
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Days after it first announced that it was making a strategic investment in the kids’ entertainment company, Rainshine Entertainment has announced further details of its stake in Indian content company Kinsane Entertainment.

kintoons 11Feb2019Established in early 2018 by Kurt Inderbitzin, Indrani Pillai and Saahil Bhargava, Kinsane focuses on 2–15-year olds and families. It says that it has a 360-degree approach to developing its children and family-focused universes, that includes building the franchises through a mix of videos and games.

Since its inception, the company has launched two popular universes that include KinToons, a pre-school focused universe that has over 50 million views and 150,000 subscribers of its videos across VOD platforms such as YouTube and Roku with over a million downloads of its games across app stores. Kids and family-focused animated show Otto in the Middle, launched first in the form of games and has 1.2 million downloads across the app stores. Kinsane further plans to launch two brand new family focused animated shows: Joan Alone and Eru and the Ghost Kingdom.

Commenting on the deal, Rainshine Entertainment CEO and chairman Neeraj Bhargava said: “Kinsane is a young company with an exceptionally talented team and incredible accomplishments of building significant properties like KinToons on YouTube along with globally popular games based on some very well-etched and lovable characters. We are very excited about working with their team, helping them grow their existing character brands while producing new, alluring content that captures the imagination of kids and families globally.”

“Rainshine Entertainment’s acquisition...is a testament to the kids and family-focused content brands that we have created through engaging videos and games,” added Kinsane Entertainment co-founder and CEO Inderbitzin. “This partnership will enable us to expand our offerings, thereby taking our brands to newer markets and producing additional compelling new formats in the near future.”