Betty En Ny ranks as 18-49s’ leading US primetime Spanish-language programme | Ratings/Measurement | News | Rapid TV News
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The 6 February premiere of Telemundo’s new original production Betty En NY, a modern adaptation of the global TV phenomena Yo Soy Betty, La Fea ranked as the top programme on Spanish-language TV at 9pm, among adults 18-49 and adults 18-34 according to Nielsen data.

BettyEnNY 9Feb2019Starring breakthrough actress Elyfer Torres, alongside an all-star cast including Erick Elías, Sabrina Seara, and Aaron Díaz, the premiere of the family-friendly series averaged 637,000 adults 18-49 and 247,000 adults 18-34 with the simulcast on Telemundo and Universo.

The first scripted production filmed at Telemundo Centre, Betty En NY aims to reimagine one of the most influential stories in global broadcast history, originally titled Yo Soy Betty, La Fea, for a new generation of viewers.

The series chronicles the life of Beatriz Aurora Rincon Lozano (Torres), an intelligent and skilled young Latina living her dream in the Big Apple. After six months of being rejected for multiple jobs due to her appearance, Betty makes the fateful decision to accept a position below her qualifications. Landing a job at stylish V&M Fashion, she becomes the secretary to the company's president. Often ridiculed and humiliated for not fitting in, Betty is determined to stand model-tall in this war of appearances.

Created by Fernando Gaitán, the original Colombian telenovela inspired several versions around the world, including Germany, The Netherlands, Russia, India, Turkey, Greece, Spain and Brazil. Ugly Betty, the award-winning US version starring America Ferrera, ran for four seasons on network television.

Telemundo says that the programme also propelled the network ahead of ABC among 18-34 and ahead of the CW among 18-49 and 18-34 in its timeslot. It also outperformed Univision’s Mi Marido Tiene Más Familia in both key demos. According to Nielsen Social measurement, on digital, the premiere ranked as the leading most social scripted series among Hispanic networks.

Locally, Betty En NY ranked as the number one programme in its timeslot, regardless of language, in Los Angeles among adults 18-49 and Miami among adults 18-49 and total viewers.