Caesars, Turner team to develop gaming-related content | Deals | News | Rapid TV News
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Premium sports content provider Turner Sports has reached what it first-of-its-kind agreement with Caesars Entertainment to attempt to cash into the rapidly expanding sports gaming industry.

turner caesers 8Feb2019At the heart of the partnership is a studio originating from inside the legendary sports book at Caesars Palace Las Vegas branded and run by Bleacher Report , a Turner brand. B/R claims to reach at present more than 250 million fans each month across Facebook, Instagram and Twitter alone with particular popularity among millennial and Gen Z sports fans.

The studio will be the central hub for the creation of an assortment of gaming-related programming and editorial content to be regularly distributed through Bleacher Report and the B/R App. The B/R studio is currently in development, with additional details to be unveiled in the coming months.
Caesars casino will be prominently featured as a Bleacher Report gaming partner including sponsorship integration across the content offerings and distribution platforms. It will also be a presenting sponsor of select programming airing across Turner’s linear networks, in addition to opportunities for co-produced programming and events.

“The sports gaming industry is rapidly growing, and Turner is poised to be an industry leader in the development of gaming-related content experiences,” explained Lenny Daniels, president of Turner Sports. “Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this ground-breaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-related content experiences for our fans.”

“Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry,” added Mark Frissora, president and chief executive officer for Caesars Entertainment. “Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”