Bitmax gains Gravitas in multi-year content management deal | Infrastructure | News | Rapid TV News
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Digital media management and licensing company Bitmax has inked a multi-year deal to handle broad digital media processing services for worldwide film distributor Gravitas Ventures.

gravitas 7Feb2019Under the expanded terms, Bitmax will centralise storage of the complete catalogue of the Red Arrow Studios company within its BAM 2.0 (Bitmax asset management) system. BAM 2.0 is designed to enable automated upload of content and metadata from global filmmakers, and to set in motion workflows that match the egress requirements for downstream digital retailers, cable partners and OTT platforms.

The BAM 2.0 system links each title to a collection of asset package elements, which can be configured for a variety of business models to satisfy any territory or distribution partner requirements. Additionally, the system supports real time royalty reporting data from digital distribution partners.

The multiyear deal represents an end-to-end solution in support of Gravitas' expanding business, which now includes OTT platforms, across multiple business lines, including TVOD, SVOD and ad-supported VOD and virtual networks. Gravitas also gains access to the BAM Dashboard, which allows Gravitas to place orders, create clips, capture stills and enhanced artwork, and ultimately self-provision content and related files.

“Gravitas jumped in early to support OTT for SVOD and ad-supported TV and VOD; and as those distribution deals have grown in complexity and scope, we turned to Bitmax for processing and automation to help us monetise every opportunity for our films,” said president of Gravitas Ventures Michael Murphy. “Bitmax devised a comprehensive operations-based solution that allows us to focus more on sales and marketing with our filmmakers and content partners.”