Arré teams with Reverb for Marathi content | Deals | News | Rapid TV News
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Digital video company Arré is working on a slate of original Marathi content in collaboration with Reverb Productions, following the launch of its studio arm.

Arre Studio logo 6 Feb 19Reverb creates Marathi web series, short films, and music videos for its YouTube channel Reverb Katta, among other platforms.

With India’s avid video consumption on digital platforms, Arré believes there is a large opportunity, in both ratings and monetisation, to offer Marathi viewers premium original content online.

“Marathi cinema and theatre have been at the vanguard of creativity and the talent in this market is exceptional. Besides, the Marathi regional audience is emerging as a large viewer base for original content on digital and I believe this is the right time for Arré Marathi to bring in cutting edge original stories that resonate with a new generation of Marathi speaking audiences,” said Ajay Chacko, co-founder and CEO, Arré.

“In Reverb Productions we see a great fit to create premium original content at scale.”

The first series from the partnership is the second season of Reverb’s successful hit series Moving Out. Season 2 is set to launch on the Arré platforms and Reverb Katta’s YouTube channel on 12 February.

This will be followed by a slate of four original shows produced by Reverb for Arré Marathi. These will include Season 3 of Moving Out. Arré is also considering launching its successful franchises – Official Chukyagiri/CEOgiri, A.I.SHA My Virtual Girlfriend, and The Real High – into the Marathi market.

Reverb Productions founder and CEO Abhijit Kolhatkar said: “The Marathi speaking audience is very discerning but also willing to experiment with bold new subjects and genres. Reverb has always focused on creating and presenting culturally rich content in a very crisp and relatable manner. We ensure that the content appeals equally to the smartphone generation as well as traditional viewers and their sensibilities. With our collaboration with Arré, we are looking forward to greatly expanding the viewer base.”

Arré has been working with a range of advertisers to integrate their brands into contextual storytelling and entertainment, as well as with a range of video platforms such as Jio Cinema, Jio TV, Dainik Bhaskar, Yupp TV, Sony Liv, TF1 Xtra, Vodafone Play, Ola Play. It also works with airlines such as Jet Airways, Qatar Airways, and Emirates to market and distribute its content.