Eurosport racks up 30th birthday, promises to be pioneer of the sport industry | Programming | News | Rapid TV News
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To commemorate the milestone of its thirtieth anniversary of its launch and first ever transmission, Eurosport has launched a bespoke brand identity celebrating the spirit and sports stars of 1989 across its Eurosport linear, digital and social platforms.

eurosport 30 5Feb2019On February 5, 1989, following a collaboration with the European Broadcast Union, the Eurosport channel was launched on the then Sky Television featuring a wide variety of sports content with commentaries in English, Dutch and German. During its first month on air, the channel broadcast key live sporting events, such as the World Alpine Skiing Championships, World Matchplay Snooker, the World Bobsleigh Championships and the European Figure Skating Championships. Eurosport channels currently reach 246 million cumulative subscribers across 75 countries in Europe, Asia Pacific, Africa and the Middle East.

The birthday campaign comprises a series of idents, pre-title sequences and promos and the pan-European sports broadcaster has also commissioned several 1989-inspired short-format series - to air on all of its platforms. These show some of the unique events and iconic sports stars that appeared on the channel in its inaugural year.

Eurosport has been dedicated to sport for 30 years and continues to innovate and disrupt the market - proving itself to be a pioneer of the sports industry time and again,” said JB Perrette, president and CEO of Eurosport parent Discovery International. “We are incredibly proud of what this company has achieved, and it is a testament to the vision, dedication and commitment of an incredible team over the years that Eurosport continues to grow and is now reaching more people on more screens than ever before.”