Rainshine pours forth with first equity investments in content firms | Media Investment | Business
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Recently-formed media and entertainment (M&E) company Rainshine Entertainment has made its first three investments in entertainment firms across the content spectrum.

Rainshine CEO 5Feb2019Founded by entrepreneur and tech investor, Neeraj Bhargava, founder of Zodius Capital, co-founder of NYSE-listed WNS and a former McKinsey & Company Partner, the company aims to acquire majority or high minority stakes in digital entertainment companies and work closely with them to build what it calls iconic content brands for both Indian and global audiences.

Rainshine’s primary focus will be creating content across four genres: drama, comedy, music and kids/fantasy and its first three investments are in Culture Machine, Weirdass Comedy and Kinsane Entertainment. Founded in 2013, Culture Machine uses technology and storytelling to build digital brands whereas Weirdass Comedy claims to be is the foremost comedy content studio and consultancy in India. For its part, Kinsane creates and distributes videos and games focusing on 2–15-year-olds.

Commenting on the creation of the company and the three deals, Rainshine Entertainment CEO and chairman Neeraj Bhargava, (pictured left) said: “We are delighted to partner with Sameer Pitalwalla, Vir Das and Kurt Inderbitzin along with their respective teams at Culture Machine, Weirdass Comedy and Kinsane Entertainment, invest in the businesses and help them build iconic and enviable content brands. We are currently assessing several deals and will add three-four acquisitions in the near future to comprehensively address our targeted genres and build a new industry leader.”