Big East taps Graybo to support live social basketball content | Infrastructure | News | Rapid TV News
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The Big East Conference, a university-level sports division in the US, has partnered with Grabyo to produce two new weekly social-first live shows to expand the reach of its basketball content.

big east 1 feb 2019Big East Shootaround will be a weekly round-up, streamed directly to Twitter and Periscope, bringing together stories from across the Big East men's and women's basketball leagues. Fans can comment and discuss over the feed, bringing together the community of this collegiate comp.

The league is also producing live video Q&A sessions with coaches and players, to let fans have their say. Both shows will act as shoulder content to match broadcasts.

The conference is using Grabyo’s cloud-based video producer platform to broadcast the live and interactive programming. The Producer platform enables custom graphics and fan engagement tools, such as native polls and real-time data visualisation from audience comments to be utilised across the conference’s live streams.

“We’re always looking to increase fan engagement through our live video production,” said Rick Gentile Sr, associate commissioner of broadcasting for the Big East. “Grabyo’s interactive capabilities, specifically regarding Shootaround and our other live shows, has helped grow overall engagement.”

Mike Kelley, president of Americas at Grabyo, added: “We’re excited about this partnership. The Big East is already creating some fantastic live content that unites communities of fans during the basketball season. Engaging sports fans in real-time across social channels is paramount to any college’s marketing and distribution strategy. As these fans look to access video across a variety of platforms and devices, this partnership will ensure the Big East’s content will be top of mind for them.”

Established in 1979 and headquartered in New York City, the Big East's members include Butler University, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University.