eSports revenue set to triple | Major Businesses | Business | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
The eSports phenomenon continues to gain momentum with the segment expected to reach more than $1 billion in revenue this year, comprising games publishers’ revenues, media rights, event ticket sales and merchandise, advertising and sponsorship.

esports 31 jan 2019That’s according to Futuresource Consulting, which also said that this figure is expected to triple over the next five years.

“With a growing fan base of over 450 million viewers globally, this gaming revolution is as much a sport as football and basketball as it involves competition, professional teams, fans, arenas, merchandising and live broadcasts,” the firm said. “However, this viewing experience, which originally gained momentum online, is now rapidly transitioning to become one of the world’s largest live spectator sports.”

Large gaming companies have set their sights on bringing eSports  to the big stage (including the 2024 Olympic Games). Analysts said that these live events hold the potential to create loyal fans, evoke word of mouth advertising and demonstrate the sheer scale of this sport to online viewers.

Many of the large live esports events so far have been in existing stadiums and arenas, using a combination of rental and in-house AV to satisfy the spectators and viewers. As well as creating opportunity for rental companies, this ‘stadium-hopping’ phenomenon is also driving venue owners to upgrade and add to their existing display offerings to adhere to the higher technological requirements of eSports.

With many games now in the limelight, and multiple sports leagues per game, the longer-term trend offers increasing opportunity for dedicated eSports venues, Futuresource said. Individual eSports teams are already building dedicated home stadiums; some with extraordinary large AV installations.

“When 100 million people are watching a staging event (the viewership of the 2018 Mid-Season Invitational Final for League of Legends), AV installations must make the desired impact, attracting more to the live event, but more importantly raising the standing of the sport as well as the individual games,” Futuresource noted. “This all comes with the aim to further generate value from the main revenue stream of online advertising and sponsorship.”

Due to large revenues available in eSports advertisement, traditional and mainstream content providers such as Sky (with its dedicated channel Ginx eSports) and the BBC (airing six weeks of esports last year) are now entering the market. This is further raising the profile of the events, setting a course for even larger productions and impactful AV installations.

Most read