Matrix teams with Aspirant to enhance ad customisation | Ad Tech | News | Rapid TV News
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Global ad sales platform provider Matrix Solutions has announced an alliance with management consulting and technology firm Aspirant to enable more customer-specific workflow enhancements.

Matrix aspirant 30Jan2019The relationship is fundamentally designed to provide global media enterprises with greater customisation capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements.

Aspirant will also allow media organisations to use the Monarch platform to integrate other systems and technologies, enabling what it says would be easier dissemination throughout sales organisations. The intended result of automating into existing systems is that it can help organisations use their data in new ways and achieve continued growth and improvement of processes, while allowing the Monarch base platform to focus on its core: providing interoperability within the desired solution stack.

In addition to greater flexibility and access to solution experts, Matrix claims that the relationship with Aspirant uniquely positions it to provide its products and services in a way that is most beneficial to the industry – as well as increase its ability to take on higher volumes of custom work, plus helping organisations to expand and improve the abilities of their existing or generic systems.

“Our objective is to provide our clients and prospects with an ecosystem that allows them a platform that meets, and exceeds, their evolving needs,” explained Matrix CEO Mark Gorman. “This relationship allows us to provide an end-to-end ecosystem of customized development and flexibility that many generic systems have. This integration will play a significant role in helping our customers enhance individual workflows, drive greater value and achieve impactful results with clear, demonstrable ROI.”

“Aspirant’s unique combination of technology and management consulting capability helps our clients get to the true root of their business challenges and rapidly address those challenges with practical and sustainable solutions,” added Aspirant president Mike McClaine.

“There is tremendous value in combining this approach with Matrix Solutions’ dedication to meeting rapidly changing customer needs and to supporting their overall experience. As a result, we are looking forward to a successful partnership with Matrix Solutions to empower their customers with the ability to tailor the Monarch platform to meet specific business needs.”