UniMás sees double-digit growth in primetime | Ratings/Measurement | News | Rapid TV News
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Over the last week, US Hispanic TV channel UniMás has increased its audience by double-digit margins during primetime.

UniMás 30 jan 2018According to Nielsen, the gains were among total viewers 2+ (+12% to 358,000), adults 18-49 (+25% to 171,000) and adults 18-34 (+19% to 76,000).

In its premiere week, UniMás’ Tres Milagros delivered double-digit audience growth to the network’s Monday through Friday, 8 pm - 9 pm time period among total viewers 2+ (+10% to 283,000), adults 18-49 (+38% to 123,000) and adults 18-34 (+32% to 56,000).

Also in its premiere week, Atrapada averaged more among adults 18-49 (+15% to 130,000) and total viewers 2+ (+7% to 270,000) to the UniMás weeknight 9 pm hour audience, compared to the previous week.

Meanwhile, season 2 of UniMás series Rosario Tijeras delivered audience gains among total viewers 2+ (+4% to 352,000) and Adults 18-49 (+7% to 174,000) versus the previous week.

On Friday night, La Gran Sorpresa delivered UniMás double-digit week-over-week audience growth among total aiewers 2+ (+33% to 227,000) and Adults 18-49 (+29% to 85,000).

For the weekend, UniMás also revealed that Saturday night Cineplex film line-up of 10,000 BC and Training Day” averaged more adults 18-49 (+12% to 208,000) and adults 18-34 (+33% to 106,000) to the network’s 7:00 p. -11:30 pm time period versus the prior week.

On the night of 27 January,  the airing of Seleccion Estados Unidos: Estados Unidos vs Panama UniMás delivered triple-digit audience growth to the network’s 8 pm -10 pm time period versus the previous week among total viewers 2+ (+126% to 736,000), adults 18-49 (+158% to 359,000) and adults 18-34 (+111% to 135,000).

And finally, overall, UniMás attracted more viewers in the key demos than the combined audience of rivals Azteca and Estrella TV during primetime.