UK advertising defies Brexit uncertainty in 2018 | Ad Tech | News | Rapid TV News
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UK ad-spend rose 5.1% year-on-year to reach £5.6 billion in Q3 2018, marking the 21st consecutive quarter of market growth and the industry’s strongest third quarter of the year since 2015.

ADvertaingAssn WARC 29Jan2019These are the standout findings of the latest Advertising Association/WARC Expenditure Report which adds that this record investment highlighted in today’s underpins the preliminary estimate for 2018 ad-spend of £23.5 billion. This would mean that industry will have grown by 6.0% year-on-year.

Overall market growth is being driven by increasing spend on online advertising, which is expected to grow 9.8% this year, following on from an estimated 13.4% rise in 2018. Other key highlights were that mobile saw a growth rate of 23.6% year-on-year in Q3, with overall internet growth at 12.3%.

In the individual formats, the positive story for digital was reflected across the board. Notably high growth was recorded for digital radio ad formats, with a year-on-year rise in Q3 of 25.1%, and in VOD TV at 11.5%. for TV as a whole this was just 0.1%. for the nine months to the end of the third quarter of 2018, the rise in ad-spend was 2.4% for TV in general of which VOD services’ investment showed an 11% increase.

“UK advertising continues to perform strongly, now delivering its twenty-first straight quarter of growth and demonstrating the commitment of British advertisers to investing in the growth and success of their businesses,” said Stephen Woodford, chief executive at the Advertising Association commenting on the survey.

“As the clock ticks down to our departure from the EU, it is crucial the Government provides the certainty we are all seeking in business. We are predicting continued ad-spend growth of 4.6% in 2019 and an agreement with the EU that keeps disruption at a minimum and keeps trade and talent flowing will greatly help this growth. UK advertising is the best in the world and we need a deal that ensures we keep it that way.”