Videa to integrate comScore TV measurement | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Videa, an online marketplace for automated television advertising, plans to integrate comScore TV data within its automation platform.

Videa 19June2018The deal means that media buyers and sellers with a comScore and Videa subscription across the US can access the comScore campaign measurement insights within the Videa platform.

“As media buyers increasingly seek out insights on campaign performance and the ROI of their media investment, Videa’s latest partnership with comScore will provide them with yet another layer of insight and transparency into their media spend, helping them to make easier, more informed buys in the future,” said Mary Barnas, vice president of platform adoption at Videa.

Added Steve Walsh, executive vice president of local at comScore: “We are always looking for ways to help our clients easily access comScore data via their programmatic platforms, so we are thrilled to expand into the Videa platform, especially as advertisers continue to increase their spend on programmatic television.”