Smart TV control driving AI deployment | Infrastructure | News | Rapid TV News
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A full 43% of US broadband households that own or plan to purchase a smart TV or streaming-media player consider voice control to be an important feature for their next purchase.

Parks vonceactivated 23Jan2019According to Parks Associates’ industry report, The Impact of AI on Consumer Entertainment, this interest is driving more deployment of artificial intelligence (AI) and data-crunching in the service of personalisation.

"Artificial intelligence is used across the connected entertainment value chain by leading companies to gain cost advantages, increase speed to market, and strengthen customer loyalty," said Craig Leslie, senior research analyst, Parks Associates. "Consumers expect new connected entertainment products and services to offer voice as a control and search option; AI solutions will help companies remain competitive in the future."

The research report also addresses the impact of AI on data, as AI requires monitoring large quantities of personal data and creates concerns for consumers about security and privacy. About 49% of US broadband households find that a website/app that allows you to delete collected data would increase their confidence in use of an online service.

"About 75% of US broadband households want tight control over their personal data, and over half are concerned about unauthorised users gaining control of their data," Leslie said. "Less than one-third of consumers trust their providers to adequately safeguard their data, so providers need to deliver a promise of strong data security with granular control of what is shared and with whom, to encourage consumer participation and willingness to share data."

Meanwhile, the Parks report found that in early 2018, the average broadband home hosted 10.4 connected devices, of which 8.6 are connected consumer electronics devices.

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