F1 popularity with Indian viewers races by 87% | Ratings/Measurement | News | Rapid TV News
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India’s audience for Formula One (F1) motor racing has grown by 87% in the past year, following its broadcast on Star Sports and digital platform Hotstar.
Formula One 21 January 19
F1 said the significant rise in viewers was witnessed across both TV and streaming platforms in 2018, compared to 2017.

Globally, the sport has registered 10% growth, reaching 490.2 million unique viewers, with F1’s top 20 markets growing their audience by 14% during 2018.

In China, where the sport is once again televised free-to-air by state broadcaster CCTV, increased its reach by more than three times that of 2017. A marked improvement in audience size was also registered in France (+51%), Russia (27%), and USA (+20%).

The top three markets for Formula 1  in terms of TV reach were Brazil, with 115.2 million viewers; China, with 68 million; and the USA with 34.2 million.

The TV cumulative audience for F1 in the top 20 markets, based in ranking of TV audience, reached 1.59 billion. This represents a rise of 3% on 2017.

In terms of cumulative audience, those leading the race were Brazil, Germany and Italy. The markets showing the most significant rise in cumulative audiences were China (+69%), France (+40%), Indonesia (+25%) and Brazil (+20%).

The most watched F1 event of the year was the Monaco Grand Prix, with a cumulative audience of 110 million viewers – up 10% year-on-year. While the Grand Prix meetings in Bahrain, France, Austria, Great Britain, Italy and Mexico in 2018 each reached more than 90 million viewers.

The sport’s presence on social media platforms also grew, with its total number of followers on Facebook, Twitter, Instagram and YouTube reaching 18.5 million. This represented 53.7% growth on 2017.

F1 hails its 115% growth on YouTube last year as a particular success and claims “the sport had the highest growth rate of all marquee rights holders”.

Video views on Formula1.com also reached 37.2 million during 2018, a rise of 5.3%, with minutes watched rising to 70.7 million (+5.3%).

“Many efforts have been made by Formula 1 in the last two years to bring more and more fans to the centre of the sport  and attract a new and younger audience,” F1 said in a statement. “As a result, of all the new fans acquired in the last two years, 61% are under 35 and 36% are under 25 [according to IPSOS]”.