DHX Media beefs up commercial management | Major Businesses | Business
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Aiming to implement integrated strategies to monetise its portfolio of intellectual property rights across business units and territories, DHX Media has appointed a new vice president of rights strategy and subsidiary commercial director.

dHX 20Jan2019Specifically, Lara Ilie will fill the position of VP of rights strategy at global children’s content and brands company, reporting to chief commercial officer Anne Loi, while Rachel Taylor will be commercial director of wholly-owned subsidiary, WildBrain.

In the newly created position, Ilie will develop and help implement integrated strategies to monetise the company’s portfolio of intellectual property rights across business units and territories. Working with the senior management team, Ilie will be responsible for formulating strategies to keep DHX Media at the forefront of market trends and grow revenue from its portfolio of kids and family brands . These include properties such as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and the acclaimed Degrassi franchise. In addition, Ilie will manage sales of DHX Media’s content library in Canada, Italy, Spain and Australia.

“We are committed to driving increased growth from our world-leading portfolio of kids’ and family brands,” said Josh Scherba, president, DHX Media. “Lara has a talent for building strong client relationships and has consistently demonstrated a keen understanding of the international market for children’s content and brands. With her in-depth knowledge of DHX Media’s rights business, Lara is the ideal person to help us further identify and advance integrated strategies to propel our rights business on the next phase of growth.”

WildBrain, a prominent property in the kids’ space on YouTube, has appointed Rachel Taylor (pictured) to the position of commercial director reporting to managing director on Gisby, WildBrain. Based in London, Taylor will be responsible for expanding WildBrain’s commercial partnership business with third-party brands and will lead WildBrain’s sales and operations teams, as well as client management.

“The third-party kids’ brands that we manage are an important pillar of the WildBrain business,” Gisby remarked. “Rachel possesses a deep appreciation of the importance of commercial partnerships, built over a decade of experience working in international media and consumer products. We welcome her to the WildBrain team and look forward to working with her to continue building our network of clients and developing these relationships.”