Grabyo social video partnership gains DAZN 200MN video views | Ratings/Measurement | News | Rapid TV News
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Online sports streaming service DAZN has revealed that it has deployed Grabyo Studio to enjoy an ‘impressive’ 2018 using the social media platform to bolster its brand awareness and drive subscriptions.
DAZN 2 18Jul2018
DAZN’s global video strategy is built on maximising the media rights it holds to elite sporting competitions in various markets around the world. Key sports properties include football, boxing, fight sports, baseball, hockey, basketball, athletics and darts.

Its content distribution approach varies by market including short, real-time highlight clips of premium content such as UEFA Champions League football and Italian Serie A matches on Twitter and Facebook,  as well as live streams of undercard fights from Golden Boy Promotions, Matchroom Boxing and Bellator events on social media for free.

Aiming to address the demands of modern sports fans to gain access relevant, real-time video clips across a variety of social platforms, as well as live streams of shoulder content and match footage.
DAZN has used Grabyo’s platform to create, edit and publish video clips as part of a targeted video distribution strategy across its social channels on Facebook, Twitter and YouTube. It utilises the Producer platform to live stream content directly to social media, making use of Grabyo’s integration partnerships with all major social platforms. Live commenting and discussion on live video posts increases engagement and, says Grabyo, creates more memorable moments for fans, increasing viewer loyalty and encouraging customer conversion.

The OTT sports platform reached a total of almost 700 million people with social video content in 2018 with DAZN registering almost 200 million video views distributed through Grabyo in 2018.

“It’s important that we deliver as much value as possible to our customers while growing the DAZN brand,” commented DAZN VP social Reda Maher. “Our partnership with Grabyo has allowed us to do this by enabling all our global content teams to access the platform to share relevant live and near-live content across all our social media properties. Grabyo makes it easy to distribute content across multiple platforms, where we can grow our audience and retain loyalty with our customers on their terms.”