India’s DD Free Dish readies for February slot e-auction | Broadcast | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
India’s public broadcaster Prasar Bharati has issued new guidelines for the allocation of slots on its direct-to-home (DTH) platform Doordarshan (DD) Free Dish, which has an estimated 30 million customers.

DD Free Dish logo 17 JanDoordarshan will now conduct its 38th online e-auction to fill up vacant slots on the free-to-air DTH Platform with effect from 11 February. The last e-auction for DD Free Dish slots was held in July 2017.

Up to 56 slots will be up for grabs, while 26 slots remain reserved for the public broadcasting network DD and the Lok Sabha and Rajya Sabha parliamentary channels. Overall, the free-to-air DTH platform has 80 slots on its platform.

Prasar Bharati will allot MPEG-2 and MPEG-4 slots separately, and the guidelines will have differential pricing for different genres, to lower the entry barrier for genres or languages that are currently under represented on the DTH platform. TV channels will be allowed to bid only in e-auctions specific to their category.

Five buckets have been created for the e-auction of MPEG-2 slots.

With a reserve price of INR 150 million, Bucket A+ has been kept for Hindi general entertainment channels and teleshopping channels, while Bucket A has been dedicated to Hindi movie channels with a reserve price of INR 120 million.

Hindi music, sports, and Bhojpuri general entertainment channels and movies will be accommodated in Bucket B, which has a reserve price of INR100 million.

All Hindi, English and Punjabi news and current affairs channels are classed as Bucket C, which has a reserve price of INR 70 million.

Bucket D, with a reserve price of INR60 million, will comprise all other remaining genres and language channels.

Prasar Bharati said it determined the reserve price based on the commercial potential of each genre.

Unlike the MPEG-2 slots, the MPEG-4 slots will be open to channels of all genres and languages at a single invitation reserve price of INR 500,000 – to promote the new authorised set top boxes.