TRACE Sport Stars, Urban launch on PostTV | IPTV | News | Rapid TV News
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Keeping up its recent high pace of additions to its flagship content offer, Luxembourg’s PostTV IPTV service has launched the TRACE Sport Stars and TRACE Urban premium music channels as part of its Entertain me package.

TRace pOst 16Jan2019Introduced in December 2018, Entertain Me offers up to 100 channels in multiple languages with an array of content ranging from programmes for the youngest, to sports, films and TV series. Instead of offering premade sets of channels for the audience, users are able to decide which and how many channels to include in their package. Channels can be personalised so that they are added or removed independently and removed as the customer demands and all subscriptions are based on a monthly runtime.

PostTV believes that sports content is becoming increasingly popular among audiences all over the globe. Events from many different disciplines attract enormous viewership, and several media outlets have already adapted their coverage to the demand for sports-related information and entertainment.

To cater to this demand, PostTV is offering TRACE Sport Stars, claimed to be the leading sports channel exclusively dedicated to the lives of sports celebrities. Trace Sport Stars features numerous original shows, following the lives of sport’s biggest icons and stars. Viewers choose between factual, reality, lifestyle, magazine, gossip and countdown TV shows, all covering the passions and secrets of sports celebrities. Never before could you be so close to the action.

Like its counterpart from the sporting domain, TRACE Urban is the #1 international urban music channel, offering a unique insight into global urban music and culture from hip-hop over rhythmic to R&B. Through interviews, shows and documentaries, the audience can delve into the artists’ lives and the culture of these music genres.

Aggregator and digital consultancy Alteox Media Consulting will be the exclusive content provider for PostTV and will be responsible for the collaboration between the distributor and TRACE whose channels are available immediately. Commenting on the deal, CEO Sven Breckler, said: “I'm proud to welcome Trace Sport Stars, which has been missed in the portfolio of Entertain Me.”

TRACE co-founder and CEO Olivier Laouchez added: “We are delighted to partner with an innovative service such as PostTV to offer two of TRACE Group’s most popular channels to its subscribers. We’re always excited to expand the reach of our channels to fans of Afro Urban culture in new markets and territories.”