Connected TV drives fuboTV engagement rising by 3x | Ratings/Measurement | News | Rapid TV News
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Live TV streaming service provider fuboTV has revealed that user engagement reached an all-time high in December 2018, jumping nearly by a factor of three compared with December 2017.

fuboTV 29 June 2017Stats released by the firm showed that connected TV (CTV) usage was the largest driver of this engagement, exceeding 70 hours per subscriber in December, nearly 2.5x higher year-on-year (YoY). Users spent nearly 90 hours in December on the leading connected device in that category. This meant that for the second consecutive year, CTVs were the most popular with fuboTV subscribers.

In December 2018, entertainment was the most watched content type on these devices (47%), followed by sports (33%) and news/talk (20%).

fuboTV expanded its programming portfolio in 2018, launching 4K HDR10 support in Beta4K HDR10 support in Beta, becoming the first virtual multichannel video programming distributor to offer content in Ultra HD and high dynamic range, and also adding national networks to its base package adding national networks to its base package such as AMC, TBS, TNT, CNN and Cartoon Network, and premium add-ons including AMC Premiere, NBA League Pass and FX+.

This expansion, said the company, underscores its evolution from its initial launch in 2015 as a streaming soccer service, to a sports-first virtual MVPD that fuboTV asserts is now a leading cable replacement for the entire family.

“fuboTV subscribers leaned into our innovative product launches and expanded programming last year spending significantly more time on the service,” said David Gandler, co-founder and CEO, fuboTV. “Our record user engagement proves consumers crave the kind of premium viewing experience that only a total cable replacement product can offer.”