Vestel releases first CASTVs with integrated broadcast pay-TV services | Security | News | Rapid TV News
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Home appliance and CE manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay-TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device.

vestel 17Jan2019The launch — coming on the heels of Vestel forging a partnership with Irdeto to offer secure, instant pay-TV without a set-top box or an external module by partnership to implement Irdeto’s TV Cloaked CA solution — will see the 43” Ultra HD CASTV made available in Croatia under the JVC brand, offering content from local Croatian DTT pay-TV operator EVOTV. The new JVC UHD CASTVs can directly receive broadcast DVB satellite, cable or terrestrial content with pay-TV protection, through integrated tuners and demodulators.

“The launch of the JVC CASTVs addresses a market need in providing more cost-effective content delivery choices for pay TV operators while also drastically reducing subscriber acquisition costs, with no hardware subsidy required,” explained Hakan Kutlu, vice president of marketing and product management, Vestel. “The partnership with Irdeto has enabled this launch as Irdeto TV Cloaked CA ensures that we can give a great experience for our customers, providing easy and secure access to premium pay TV content directly through the TV.”

“We’re focused on offering our customers a great experience in all stages of the customer lifecycle and with the JVC CASTV product, customers can easily start enjoying our DTT and OTT services immediately after product installation,” said Domagoj Frank, CEO at EVOTV. “The new JVC CASTVs allow consumers to watch pay-TV straight out of the box and will help us to reach new customers through retail sales channels. We will continue to make our content and services as easily accessible as possible, with the highest levels of content security.”