ZEE5 to ShareTheLove in Pakistan, Bangladesh | Deals | News | Rapid TV News
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Three months after its soft launch across over 190 countries, India’s ZEE5 digital entertainment platform is now branching out to specific priority markets, and the next two are the key neighbouring markets of Pakistan and Bangladesh.

ZEE5 15Jan2019The launch of the customised campaign for the sub-continental countries, titled Share the Love, crafted by ZEE5 with Publicis Capital, comes hot on the heels of the launch of its brand campaign Dil Se Desi in APAC, MENA and Africa targeting the Indian and South Asian diaspora.

#ShareTheLove is themed around the similarities that ZEE5 says its home market shares with Pakistan and Bangladesh in terms of culture, food and entertainment. It says that it is bringing in a strong bouquet of content which it is confident will resonate with audiences in these markets, including Hindi and Bengali original shows like Rangbaaz, Kaali and the upcoming Sharate Aaj, original films like Aranyadeb and Tigers as well as digital premieres like Namaste England and Praktan.

“Indian content, especially our TV shows, movies and music gets tremendous love across the globe, and especially so from the sub-continent due to the relatability, said Amit Goenka, CEO, ZEE International and Z5 Global. “We are glad to announce our availability in Bangladesh and Pakistan vide our new campaign #ShareTheLove and we look forward to getting a tremendous response from these markets.”