Publicis partners with CJ E&M in Korea | Major Businesses | Business
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French marketing and communications firm Publicis Groupe has entered a strategic partnership with Asian entertainment provider CJ E&M to expand their branded content businesses globally.
CJEM 14Jan2018
Under the co-business brand Contact, Publicis Groupe will be responsible for the global sponsored content creation and sponsorship operations for CJ ENM across Asia Pacific including Greater China. The product offering includes localised content development of CJ E&M-owned IPs, sponsorship product exposure, and integrated marketing solutions for content sponsorship, branded concerts.

“The IP/Content industry is consistently growing year on year for a good reason – branded entertainment and content provide an influential platform for brands to organically engage consumers who are also fans of popular culture,” explained Publicis Groupe Korea CEO YouMi Cho. “By partnering with the top K-content provider in Korea, our clients will have access to some of the best IPs including MAMA(Mnet Asian Music Awards), and as well as commerce platforms to drive sales.”

“We are excited by the strategic partnership with Publicis Groupe who has a strong global network as well as who understands consumers globally. With our premium IP/Content, we hope to bring new experience to our global audiences,” added CJ E&M VP Seon Cho.