Edgeware to acquire Cavena Image Products | Infrastructure | News | Rapid TV News
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Broadening its offering to broadcasters and content owners by adding subtitling automation to its origin solution, Edgeware is to acquire fellow Swedish firm Cavena Image Products.

cavena 13Jan2019Cavena has been supplying subtitling solutions to the broadcasting market for more than ten years and its customers include Sky, Canal+ and HBO Asia. Its technology uses optical character recognition to convert subtitles from image to text formats, which provide a much higher quality experience for OTT viewers. The system can also transcode different subtitle formats within milliseconds, scaling to support hundreds of channels.

Edgeware will acquire 100% of the shares in Cavena Image Products AB, for SEK 8 million on a cash and debt free basis. While impacting 2019 forecasted revenues and profitability, Edgeware says that the acquisition will have a more strategic impact over the longer term, enabling it to offer a broader set of products into broadcasters and content owners’ over-the-top services. Edgeware also expects to benefit from some operational synergies.

Edgeware says that integrating subtitling technology into its origin solution will enable broadcasters to build a higher-value origin system that can enable personalised advertising, support any type of device, and now automate the subtitling process. Cavena-generated text can already be passed on to Edgeware’s TV Repackager system, to create what is claimed to be ‘glitch-free’ OTT content. The combined solution supports any language, including Asian character sets.

“Our growing numbers of broadcaster customers are demanding the highest quality from their OTT services. We already work alongside Cavena’s systems in some of our largest deployments, such as myTV SUPER in Hong Kong,” explained Edgeware CEO Karl Thedéen. “[Therefore] it makes sense for us to offer a more integrated solution to those broadcasters, and to further enhance our origin solution, which is generating a lot of interest. It also gives us the opportunity to introduce our respective technologies to each other’s customers.”

“Subtitling is an important part of today’s TV services, enhancing the accessibility of valuable content,” added Henrik Moberg, managing director at Cavena Image. “As more TV is watched online, our customers and prospects need to optimise subtitling to offer a high-quality OTT experience. Working with Edgeware will allow us to integrate our technology into a broader origin solution that has been purpose-built for today’s online TV delivery.”