Xilam Animation draws 10BN YouTube views | Ratings/Measurement | News | Rapid TV News
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Original animated content independent producer and distributor Xilam Animation has announced what it calls a major milestone in its digital growth in terms of views and general traffic on the YouTube online video platform.

xilam 11Jan2019Xilam is one of Europe’s leading animation companies, producing and distributing original children’s and family entertainment content across TV, film and digital media platforms. As of 31 December 2018, the company generated ten billion total views across its YouTube video estate, with the number of videos viewed across its YouTube programming increasing 44% annually resulting in a total of almost four billion views in 2018. US visits doubled and subscribers grew by 162% worldwide taking the number of subscribers to Xilam channels to reach 6.3 million at the end of 2018.

Xilam’s revenues from YouTube increased by 55% in 2018: amounting to almost a tenth of the company’s 2018 turnover. The US market — said to be a key source of the exploding market demand for cartoons — contributed close to 30% of Xilam’s YouTube revenue for the year. This territory represents a significant area of continued growth for Xilam, as does the Asian market, whose expansion — in terms of both content volume and value — is said by Xilam to support a solid growth outlook for the company over the next several years in the digital distribution market.

For 2019, Xilam anticipates a significant increase in traffic to its YouTube channels, notably, due to the launch of its dedicated Paprika channel aimed at a pre-school audience, a key vehicle for children’s viewership on YouTube, and the launch of a localised version of its Oggy and the Cockroaches channels in India where the show is claimed to be hugely popular among children.