HITN, TV Azteca partner on lifestyle content production deal | Deals | News | Rapid TV News
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US Spanish-language network HITN has inked a deal with TV Azteca International to co-produce more than 200 hours of programming.

hitn 11 jan 2019The fare will be aired on HITN’s two-hour lifestyle and health programming block, Vida y Salud, starting 14 January.

The block will broadcast every morning from Monday through Friday in the United States on HITN, and in Latin America on AZ Mundo, the TV Azteca cable net.

“Vida y Salud is an important brand for HITN,” said Guillermo Sierra, head of television and digital services at HITN. “For more than two years, we have been presenting a daily programming block with carefully selected content designed to help US Hispanic audiences make healthful lifestyle choices. By producing our own programme, we are taking the brand to the next level, generating specialised content that covers the topics of most interest to our viewers.”

He added, “US Hispanics have high rates of chronic illnesses associated with unhealthful lifestyle habits, so HITN has made it part of its mission to provide them with the information they need to make a change for the better.”

Vida y Salud is based on the brand and website developed by the well-known medical presenter Doctora Aliza. In the new series, interviews with invited medical experts cover issues such as nutrition, sexual and reproductive health, mental health, pregnancy and infant care. Filmed at the TV Azteca studios in Mexico City, the series is hosted by Gabriela Quiroga and Ericsson Espitia, with Laura Masnatta as executive producer.

“For TV Azteca International, this co-production partnership with HITN is a great opportunity to join forces on a high-quality product that makes an enormous contribution to the health and wellbeing of Latinos,” said Patricia Jasín, vice president of TV Azteca International. “Without doubt, this is just the beginning of a productive relationship for both of our companies. The international distribution arm of TV Azteca will represent the programme for licencing around the world, expanding our audience even further.”