FA Cup digital clips service generates 46MN online views | Ratings/Measurement | News | Rapid TV News
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The third round of the FA Cup usually throws up surprise successes on the pitch and on the screen Input Media chalked up its own big win after it captured and delivered complete live broadcast feeds of all 32 matches for the first time.

FAcup inputmedia 10Jan2019The London-based sports production specialists made the games available as world feeds on behalf English football governing body The FA’s international rights-holders and also offered a new digital clips service which racked up 46 million views on social media. One digital clip was viewed more than six million times on Twitter alone with several other clips each chalking up more than a million views.

Input Media, part of the Gravity Media Group, staged the complex broadcast operation from its production centre in Chiswick, west London, where an 80-strong production and technical crew oversaw delivery of 22 live games on Saturday 5 January, eight the day after and one on both Friday 4 January and Monday 7 January. Match commentaries were added to all 32 ties, either off-tube from the Production Centre or from the 21 outside broadcast (OB) facilities contracted to provide match coverage at various grounds around England and Wales.

A standalone FA Cup Superfeed – an 8-hour continuous programme showcasing the pick of the live games and highlights of others – was also created, while all the goals and highlights edits were delivered on two rolling clips channels for the BBC to use on its flagship Match of the Day programme.

Other production elements were also delivered in the lead up including promotions, feature shoots, edits, graphics preparation, equipment shipments, freelance hires, technical support and strategic planning.

As part of a new short-form content service offered by The FA, five dedicated social media producers followed the games as they were happening, selecting and distributing 66 clips from across the third round that generated more than 26 million views on Twitter, with another 20 million views on other platforms such as Facebook and Instagram. The most popular featured Manchester United’s Alexis Sanchez being asked to move after sitting in the seat of his new manager, Ole-Gunnar Solskjaer, had 6.2 million views.

The FA Cup was a great demonstration of our in-house expertise and ability to seamlessly create content for both traditional TV and online platforms at the same time,” said Neil Oughton, managing director of Input Media. “The results highlight the superb editorial instinct and professionalism of our production and technical teams, who worked under pressure to provide comprehensive world feeds from all games, and select the best clips for digital distribution while overcoming the logistical challenges involved in delivering such an ambitious project.”