DRG, NENT launch co-commissioning drive | Programming | News | Rapid TV News
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London-based indie distributor DRG and parent NENT Group Norway have announced the launch of a co-commissioning drive for non-scripted content focussing on ratings-winning and long-running series.
Viaplay 22Oct2018
Content will be run on NENT Norway’s TV3 channel, sister channels Viasat4 and TV6 and also the international marketplace.

The first stage of the project will see DRG and NENT Group Norway work together to define the latter’s content needs and will combine their acquisitions efforts to co-finance and co-commission suitable projects. Over the coming year, the partnership aims to co-commission and co-produce a number of non-scripted series that DRG will then look to distribute internationally. DRG will manage the producer submission process, working to briefs from NENT Group.

The partnership will be led by Adam Barth, DRG’s SVP of sales for Europe; Mette Kanne-Behrendsen, DRG’s SVP of acquisitions; and Andreas Bakka Hjertø, NENT Group Norway’s TV3 programme director.

Commenting on his role in the development, Barth said: “Viewer demand for high quality factual content is extremely high around the world. With this partnership, we are leveraging DRG’s innate business advantage of being a broadcaster-owned distributor and creating a direct route to commissioners within our group. Our ambition is to co-commission compelling, multi-part series that will be successful in the schedules in Norway, as well as attract audiences across other channels and platforms worldwide.”

Andreas Bakka Hjertø, NENT Group Norway’s TV3 program director added: “Working more closely with DRG is both a creative and a cost-effective way for us to secure a pipeline of attractive factual content for our channels and gives us an opportunity to create interesting new programme brands and IP together. We are excited at the prospect of working with even more talented producers and look forward to the first pitches.”