CES 2019: SK Telecom, Sinclair Broadcast ink MOU with Harman | Mobile | News | Rapid TV News
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Aiming to jointly develop and commercialise digital broadcasting network-based automotive electronics technology for global markets, SK Telecom and Sinclair Broadcast Group have signed a memorandum of understanding (MoU) with connected technology provider Harman.
Harman interior 10Jan2019
Under the MOU, the three companies will work together to provide market leading technology and grow market share in US market. The companies also plan to seek joint business opportunities in the global automotive market, collaborating to build an advanced automotive platform based on the ATSC 3.0 broadcasting technology standard to enable drivers to experience in-vehicle HD terrestrial TV broadcasting, secure firmware updates, HD map updates and V2X certificate management via terrestrial digital broadcasting facilities operated by Sinclair Broadcast Group throughout the United States. The technology will also be deployed in other geographies as local broadcast facilities become available.

The new agreement comes hot on the heels of Sinclair Broadcast Group and SK signing a joint venture agreement to develop broadcasting solutions based on ATSC 3.0.

“Today’s pervasively connected cars are becoming just one more personalised mobile device that consume data to deliver a maximum safety and reliability and an optimised user experience,” said Dinesh Paliwal, president and CEO of Harman. “ATSC 3.0 will bring a high-value option for bulk data communication, which can supplement conventional 4G and 5G mobile data networks. We are pleased to work with two industry powerhouses in partnership to bring this powerful technology to the market.”

“Mobility and media are core business areas that will undergo innovative changes in the 5G era,” added Park Jung-ho, resident and CEO of SK Telecom. “With Harman and Sinclair Broadcast Group, SK Telecom will target the mobility and media markets in the US and expand into the global market.”