Moreover, with DEG believing that every major launching a streaming service in the next five years will represent a significant new chapter in how television and film content is purchased, accessed and consumed, it adds that the creation of the DTC Alliance will ‘pioneer a new direction in media industry advocacy’.

DEG regards streaming currently as a longtail situation with a few high-reach apps and many low-reach services. As such the DTC Alliance is designed to support direct-to-consumer media services of all sizes to tackle what DECG believes are difficult challenges and coordinate voluntary best practices and initiatives; advocate for the industry by presenting a common front to the commercial community; and promote member channels through campaigns aimed at building awareness among consumers, as well as through industry-leading events.

“With the DTC Alliance, DEG is bringing together DTC content companies and service providers to build a robust and efficient marketplace for all players, and to promote the new DTC experience to consumers,” explained DEG president and CEO Amy Jo Smith. “DEG has a track record of more than 20-years in bringing new media platforms, including DVD and Blu-ray Disc to market.

We are very excited to apply this extensive market-building experience to the DTC arena, and encourage all appropriate companies to participate in setting the DTC Alliance’s initial objectives and a forward-looking agenda for this new industry.”