Nutritiously Nicola! debuts on YouTube | Programming | News | Rapid TV News
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The self-funded and self-produced dark comedy Nutritiously Nicola! Has launched, on the official Double Yay Productions YouTube channel.

Nicola 10 jan 2019The seven-part series, from London based production company Double Yay, is about a health blogger with an eating disorder. Nutritiously Nicola! is created and written by Natalie Bray, directed by Osagie Samuel, and features guest stars such as Heida Reed (Poldark), Matthew Lewis (Harry Potter, Ripper Street), Rosie Day (Outlander) and Christopher Ettridge (Goodnight Sweetheart).features Heida Reed (Poldark), Matthew Lewis (Harry Potter, Ripper Street), Rosie Day (Outlander) and Christopher Ettridge (Goodnight Sweetheart).

Inspired by Bray’s own 15-year battle with an eating disorder, it tackles the serious topic of body image it’s a dark comedy which follows Nicola Woodford who, having spent her early twenties in an NHS eating disorder inpatient facility, is discharged and re-joins the real world. Living in East London and in desperate need of a ‘real job’, things take an unexpected turn when Nicola finds herself trying to find success as a food blogger. As she battles for online success, she soon realises that trying to ‘live her best life’ on Instagram and her recovery may not be entirely compatible.

“Nicola is one of life’s fighters,” said Bray. “She’s flawed and she’s had a really tough time, but she’s muddling through and trying to make the best of her lot. I originally created Nutritiously Nicola! as an angry, cheeky response to the rise of the clean eating movement and my self-conscious frustration at how it was exacerbating my own eating disorder. It was when I started to receive messages from friends who had had the same experience, most of whom had never talked openly about their body image issues, that I knew it was an important story to tell.”

The series was created after the all-female London based Double Yay Productions formed and embarked on a successful Kickstarter campaignafter the all-female London based Double Yay Productions formed and embarked on a successful Kickstarter campaign in 2017 which saw the fledgling production company exceed its financial target, raising over £16,000, 75% of which in the first 24 hours.