Novatek, Vewd form smart TV partnership | Infrastructure | News | Rapid TV News
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Aiming to bring control and differentiation, while solving content challenges and surmounting hurdles to hybrid TV deployment, OTT software firm Vewd has entered into a collaboration with chipset design company Novatek.
Novatek Vewd 9Jan2019
The principle result of the partnership will enable the Vewd OS smart TV operating system on chipsets powering Linux-based smart TVs. Vewd says that adding its operating system to chipsets will provide manufacturers (OEMs) with a pre-integrated smart TV OS containing the most-requested advanced smart TV features which significantly reduce CapEx and time-to-market.

These features include: a customisable or turnkey smart TV user experience allowing OEMs to differentiate their offering; a full catalogue of must-have global and regional streaming apps; the industry’s leading support for hybrid TV technology, including HbbTV 2 and ATSC 3; a state-of-the-art EPG, integrating live broadcast or OTT streaming, supporting start-over and catch-up; platform data and analytics, providing OEMs complete access to critical customer data; device management capabilities through a single, integrated cloud interface; monetisation features to capture existing and emerging after-sale revenue streams.

Novatek and Vewd have given OEMs an assurance that their partnership will also ensure independence and platform flexibility they won’t find with other OS vendors. The Vewd OS is completely customisable by OEMs so they can truly differentiate their platforms in the market.

“Vewd OS has been designed to put the manufacturer back in control,” said Aneesh Rajaram, CEO, Vewd. “By collaborating closely with Novatek to pre-integrate Vewd OS, this control comes without compromise. Manufacturers can advance their own brand while offering consumers a world-leading smart TV OS.”