RTL to acquire Yospace in $33MN deal | Ad Tech | News | Rapid TV News
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Furthering its stated ambition to grow its streaming business, leading European media group RTL Group has signed an agreement to acquire control of UK-based online video advertising insertion technology company Yospace.
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RTL Group will pay approximately up to €29 million ($33 million) before cash and debt adjustments in connection with the full acquisition of Yospace, including upfront and performance related components. The transaction is expected to close on 1 February 2019.

Yospace is a leader in server-side dynamic ad insertion (SSDAI) which allows the replacement of existing commercials from a broadcast stream with more targeted, personalised advertising. The company expects SSDAI to become the de facto standard to seamlessly serve advertising spots in premium streaming environments. The Yospace technology currently serves major media owners throughout Europe, the United States and Asia. Customers include BT Sport, TV4, ITV and Seven West Media. Yospace focuses on the premium streaming segment which is also the fastest growing and most significant market for RTL Group’s global ad-tech company SpotX.

In November 2018, Yospace claimed to have demonstrated how a reduction in ad load combined with addressable advertising offers a viable and future-proof model for broadcasters in the OTT space.

RTL Group says that its acquisition of Yospace complements the ad-tech stack by ensuring a key technology that can win, retain and scale premium media clients, including RTL Group’s broadcasters and streaming services. “The acquisition of Yospace is an important step in building out our Total Video portfolio and will help drive two strategic goals at the same time,” said Bert Habets, chief executive officer (CEO) of RTL Group.

“First, we gain a competitive, fully integrated and profitable solution which is key to further grow our ad-tech business. Our goal is to continue expanding SpotX into a leading, independent monetisation platform for broadcasters, video on demand services and publishers. Secondly, this acquisition will also help build local streaming champions in the markets where we have strong families of channels. The Yospace technology makes advertising on streaming services more personal, which means a better consumer experience for superior monetisation of our premium advertising inventory.”

Tim Sewell, CEO at Yospace, added: “Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an unmatched quality of service even with millions of concurrent users. This new relationship with RTL Group will not only allow us to extend our customer base to all entities of the biggest European broadcast and video network, but RTL Group is also fully committed to support the further roll out of our services to bring more innovative products to media owners around the world.”