Sky makes strategic investment in Synamedia | Media Investment | Business
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As it gains momentum following launch last autumn, independent video software provider Synamedia has revealed that leading European pay-TV firm Sky has taken a stake in the business, joining majority shareholder the Permira funds.

synamedia 29Oct2018Synamedia first set out its strategy at IBC 2018 with video technology stalwart chairman Abe Peled saying that the company was entering the market at a time when the TV landscape is being redrawn. Synamedia provides end-to-end video services to customers spanning advisory, delivery, implementation, training, system integration and customer support. With the purchase of Cisco’s SPVSS group, Synamedia boasts that has a global portfolio of 590 patents, encompassing Infinite Video Platform product, cloud digital video recording, video processing, video security and client software.

Synamedia says that Sky’s shareholding reinforces its position as a strategic long-term technology partner to a growing roster of market-leading pay-TV operators and media companies worldwide. Its portfolio of pay-TV and media customers includes AT&T, Astro, beIN, Bharti Airtel, Charter, China DTH, Cox, Disney, Foxtel, Get, Liberty Global, Oi, OSN, Rogers, Shaw, Tata Sky, Verizon, Viasat and Vodafone.

Both Sky and its parent company Comcast are long-time Synamedia customers as well as strategic development partners. “We’ve long collaborated with the team at Synamedia to help bring great content, products and entertainment to millions of customers across Europe,” said Andrew Griffith, Sky’s group chief operating officer. “This investment will help deepen our innovative partnership.”

Added Yves Padrines CEO of Synamedia: “At a time of accelerated evolution in the pay-TV industry, this investment is a fantastic endorsement of our product vision, R&D roadmap and service portfolio from Sky, Europe’s leading media and entertainment company.”