In a move that it says is “defining the next generation of television” LG Electronics has launched at CES 2019 what it calls the world’s first rollable OLED TV.
Whilst flexible screens have been under test development since the turn of the millennium, commercialisation of such technology has always been an issue to date. The new Signature OLED TV R model 65R9 is said to reimagine the everyday TV with what LG calls a ‘revolutionary’ form factor made possible by the company’s industry-leading OLED technology. The user experience is said by the company to give home TV viewers ‘infinite’ possibilities in designing their perfect viewing space.LG believes that with its so-called the Wallpaper TV, it has proved that a TV could deliver performance, subtlety and beauty all at the same time. The display uses flexible screen technology that allows the screen to roll up and roll back out when needed at the touch of a button.
The screen can transform itself to offer three different viewing options – Full View, Line View and Zero View. Full View delivers a large-screen viewing experience revealing a full extent of contrast, depth and realism based on LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm. Users can use their own voice with Amazon Alexa, a new addition to LG’s AI TV line-up in 2019, and the support of Apple AirPlay 2 and HomeKit. With the latter, customers will be able to control their LG TV using the Home app or by asking Siri.
Line View allows the LG Signature OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. When in Zero View, all 65 inches of the LG Signature OLED TV R are hidden from view and tucked away in the base.
