Originals pay off for UKTV across 2018 | Ratings/Measurement | News | Rapid TV News
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British commercial broadcaster UKTV is claiming that its 2018 commissioning strategy based on original content has borne fruit with such programmes being the company’s most-watched programmes on the network in 2018.

UKTV deathontyne 3Jan2019Over the course of last year, UKTV worked with more independent producers than ever before and produced or developed over 120 new shows. UKTV Originals became the most-watched shows on six of UKTV’s channels Taskmaster on Dave; Emma Willis: Delivering Babies, W; Death on the Tyne, Gold; Murder on the Blackpool Express, Drama; Abandoned Engineering, Yesterday; Inside the Ambulance on Really.

Emmy and BAFTA nominated Taskmaster was also the most watched show on UKTV’s free on-demand service, UKTV Play, followed by UKTV Originals Judge Romesh and Jon Richardson: Ultimate Worrier. UKTV Play was said to have seen a 36% increase in views year-on-year, generating over 140 million views in 2018 and attracting 1.8 million registered users.

“Our strategy of creating distinctive, ambitious and compelling new shows is continuing to pay off,” said UKTV CEO Darren Childs. “I’m incredibly proud that for the first time, UKTV Originals were the top rating shows on six of UKTV’s channels and on UKTV Play last year. The breadth and depth of our channels offer a rich mix of opportunities for advertisers, and UKTV Play, which generated over 140 million views and attracted 1.8 million registered users in 2018, provides a data rich environment for targeted advertising.”

Richard Watsham, UKTV’s director of commissioning, added: “UKTV is increasing investment into originations yet again and in partnership with top talent, both in front of and behind the camera, it’s enabling us to strengthen our catalogue of popular and critically acclaimed shows. This year our aim is to grow original output even further with a series of network firsts. We want to build on our strong talent relationships too, Stacey Dooley Sleeps Over kicks off a revitalised slate for W which still has slots to fill and on Dave we’re looking for female fronted comedy entertainment shows to complement other high performing hits, led by Taskmaster.”