Gracenote launches new video descriptors | Infrastructure | News | Rapid TV News
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Attempting to drive next-generation video search and discovery, Gracenote has launched what it calls its next-generation descriptive metadata solution that it believes will drive deeper experience about TV and film content.

GN video descriptors 11March2019Video Descriptors, the first of the company’s new Advanced Discovery products, is designed to enable pay-TV providers, OTT services and connected device manufacturers to unlock deeper user engagement and loyalty in a hyper-competitive marketplace. Gracenote believes that their use will unlock increased viewer engagement and loyalty through contextually relevant and satisfying TV and movie discovery experiences.

The dataset goes far beyond traditional genres to include descriptors such as mood, theme, scenario and characters. In addition, Gracenote Video Descriptors features structured keyword sets for individual TV shows and movies which describe content in progressively more granular terms. Using Game of Thrones as an example, Gracenote pinpoints themes such as greed and betrayal; describes scenarios including power struggle and manipulation; assigns mood elements like dark” and gripping; and classifies the programme’s characters from royalty to dragons.

Explaining the rationale for the launch, Gracenote said that TV providers are dedicating increasingly large budgets to build sizable on-demand catalogues of both originally produced content and licensed TV shows and movies. At the same time, they are developing smarter search, discovery and recommendation capabilities, including voice and image-based search, to expose viewers to all available content, from big budget blockbusters to the most niche TV programmes. As content catalogues continue to expand and discovery systems grow more intuitive, Gracenote suggests that they require sophisticated metadata that goes beyond traditional genre information, to fuel targeted recommendations and personalisation.

“Major streaming providers average around 40,000 TV episodes and movies in their catalogues but put the onus on their viewers to sort through and find relevant programming,” explained Gracenote chief product officer Simon Adamst. “By diving deeper into storylines and characters and assigning much more granular metadata to content, Gracenote Video Descriptors give TV providers powerful datasets enabling fresher discovery, recommendation and voice experiences that satisfy the full spectrum of viewer tastes or moods.”

Further releases from the Advanced Discovery suite will be rolled out in 2019.